The Marvelle Blog 

Charity events have an unusual and difficult job to do. They need to be enjoyable enough that people want to attend. They need to create an atmosphere that encourages people to participate and give. They need to communicate the reason everyone is there without overwhelming the experience. And, increasingly, they need to give guests a reason to come back next year.

Events aren’t cheap, and for a lot of businesses, that’s the problem. They set out a financial ROI and everything fixates on that. They spend the money, the event runs, people attend and afterwards there’s a lingering question: Was it actually worth it? Not because anything went wrong, but because nothing really happened.

Event management is one of the most stressful jobs on the planet and if it isn’t something you do in your day to day work, you need to be...