The Marvelle Blog 

Why businesses sponsor events, how to choose the right opportunities and what makes a partnership genuinely valuable. From charity balls and awards ceremonies to conferences, exhibitions and sporting events, sponsorship is an established part of the events industry. For organisers, sponsorship can be the difference between delivering a good event and an exceptional one. For businesses, it offers opportunities to build relationships, raise their profile and connect with new au

Charity events have an unusual and difficult job to do. They need to be enjoyable enough that people want to attend. They need to create an atmosphere that encourages people to participate and give. They need to communicate the reason everyone is there without overwhelming the experience. And, increasingly, they need to give guests a reason to come back next year.

Most events start the same way….A date is set, the venue is booked and the suppliers are selected. From there, the focus quickly moves to sales and delivery from logistics, timelines, and making sure everything runs smoothly on the day. But before any of that, there’s a stage that often gets overlooked, and this is where event consultancy sits. Event consultancy is the thinking before the event, the point at which an event is properly shaped. It’s about defining what the ev