jill6146

Charity events have an unusual and difficult job to do. They need to be enjoyable enough that people want to attend. They need to create an atmosphere that encourages people to participate and give. They need to communicate the reason everyone is there without overwhelming the experience. And, increasingly, they need to give guests a reason to come back next year.

Most events start the same way….A date is set, the venue is booked and the suppliers are selected. From there, the focus quickly moves to sales and delivery from logistics, timelines, and making sure everything runs smoothly on the day. But before any of that, there’s a stage that often gets overlooked, and this is where event consultancy sits. Event consultancy is the thinking before the event, the point at which an event is properly shaped. It’s about defining what the event objective,...

Events aren’t cheap, and for a lot of businesses, that’s the problem. They set out a financial ROI and everything fixates on that. They spend the money, the event runs, people attend and afterwards there’s a lingering question: Was it actually worth it? Not because anything went wrong, but because nothing really happened.